Open a women’s fashion boutique your community won’t stop talking about
From site selection to opening assortment, we’re beside you at every step.
(Watch this Video!)
#1 Women’s Fashion Franchise
WHAT YOU GET
Location & Lease Support
Exclusive market research, CEO site visit, LOI/lease review support
Opening Assortment
curated launch plan and exclusive vendor access
Training & The Blueprint
step-by-step operating system.
Marketing & Launch Playbook
pre-open buzz, grand opening plan, content ideas
Coaching & Owner Community
real people to call, learn from, lean on
You could be the next one!
How It Works
Watch the 7-Minute Video Displayed Above – understand the model, role, and requirements.
Complete the 2-Minute Eligibility Check – serious prospects only.
Founder Call (60 min) – with Ken: application, financing path, fit.
President Call (60 min) – with Chris: alignment → award & onboarding.
Who This Is & Isn’t For
Great Fit
Have $80k+ liquid and a realistic financing path.
Love fashion, community, and plan to be an owner-operator.
Coachable, gritty, and will follow a proven Blueprint.
Not a Fit:
Want hands-off investment or won’t follow the proven Blueprint.
Don’t meet capital requirement or timeline.
So....Why Apricot Lane Boutique?
Here's Why!
Investment Snapshot
Liquid Capital
$80k+ recommended
Total Project Investment
~$200–$250k (franchise fee, buildout,
inventory, working capital)
Total Project Investment
SBA paths common; ~20% down
Compliance
Earnings Claims/Financial Disclosures in the Franchise Disclosure Document (FDD) provided after your Founder Call with Ken.
What We Handle vs What You Own
We Handle
Opening plan, vendor access, training & coaching
Support on-site/lease and opening assortment
Marketing & customer experience playbooks
Ongoing community + best-practice sharing
You Own
Local leadership & hiring
Day-to-day curation & customer experience
Following the proven Blueprint consistently
Community presence and growth
More Owner Stories
Allison - Fayetteville Location Owner
"We're so excited to reopen and I can't wait for you all to see our new look. We'll be carrying a lot of the same brands that you already know and love, plus I'll be introducing a lot of new brands for you to try."
Amy - Bel Air Location Owner
"This has been such an amazing journey and I'm so thrilled to welcome all of you... I can't wait for this store to open."
Today's opening day at our Apricot Lane Boutique in Fishers, Indiana. Exciting day!
This has just been a dream of mine that didn't feel like it was touchable until now. To be three days away from really just a lifelong dream of owning my own business is so thrilling and I'm so grateful for all the support.
Frequently Asked Questions
Do I need fashion experience?
No, we train on the model, merchandising, and experience.
Can I keep my job?
Owner-operator, hands-on, especially at launch.
Spouse/partner unsure?
Join Founder Call, we discuss role, time, financing.
How long to open?
Typically 6 months; varies by market & lease.
Can you guarantee income?
No, see FDD.
Can I keep my job?
We prefer Owner-operator, hands-on, especially at launch, depending on background and experience.
Ready to take the next step, without going it alone?
